Rainbow Welcome! visual identity has been developed by Alison Roger France, in collaboration with PLS and all the partners.
She studied the complexity of sexuality, sexual orientations, genders, gender expressions, identities, sexual characteristics, fluidity between the various spectrums, etc. She also adopted a reflective creation process including refugees’ journey in life and on earth to finally come with those organic forms whose nasting, movements and textures aim at illustrating the multiplicity and complexity of each and all individuals. Of course, the colours of the LGBTIQ+ flag have been used. The whole is wanted to be dynamic, intriguing and … positive. Our message is the one of reception and inclusion, as stated in our motto “Rainbow refugees, WELCOME!”.